My First Million cover image

Connor Price

My First Million

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Navigating Music Promotion in the Digital Age

This chapter explores the journey of artists leveraging YouTube and TikTok for music promotion, analyzing audience engagement and the implications of platform algorithms. The speakers discuss the revenue streams available in the music industry, alongside the personal challenges and joys of touring and connecting with fans. They reflect on the importance of strategic digital marketing while emphasizing authentic fan experiences and the value of building a substantial music catalog.

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