RevOps Lab #63 Operationalizing Strategy: Turning Plans into Action - with Tom van Langen
Jan 13, 2025
Tom van Langen, Vice President of Revenue Operations, shares his expertise on transforming strategy into action. He emphasizes that making strategy a focal point for RevOps prevents planning from going to waste. Tom introduces five key pillars for operationalizing plans and offers real-world examples to illustrate his points. He discusses the importance of prioritizing tasks, serving as a scorekeeper for execution, and aligning team efforts with company goals. Tune in for actionable insights that can sharpen your operational execution!
AI Snips
Chapters
Books
Transcript
Episode notes
Great Plan, Buried As Sixth Priority
- Tom joined a company and found a well-crafted plan that never translated to action because a new service was everyone's sixth priority.
- The launch stalled because no function prioritized the cross-functional work required to deliver bookings.
Keep Priorities To 3–5 Rally Cries
- Limit strategic priorities to three to five clear, memorable rally cries.
- Make priorities concise so the whole company can focus and align their programs.
Turn Goals Into Concrete Guidance
- Make high-level goals concrete by specifying the programs and changes that will drive them.
- Tell teams exactly what motions or methodology to deploy so goals translate into work.
