RevOps Lab #63 Operationalizing Strategy: Turning Plans into Action - with Tom van Langen
Jan 13, 2025
Tom van Langen, Vice President of Revenue Operations, shares his expertise on transforming strategy into action. He emphasizes that making strategy a focal point for RevOps prevents planning from going to waste. Tom introduces five key pillars for operationalizing plans and offers real-world examples to illustrate his points. He discusses the importance of prioritizing tasks, serving as a scorekeeper for execution, and aligning team efforts with company goals. Tune in for actionable insights that can sharpen your operational execution!
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Strategy Should Be Your Day Job
- In RevOps the strategy must be your day job, not something you return to after planning.
- Treat strategy as continuous operational work to ensure plans become real outcomes.
Great Plan, Buried As Sixth Priority
- Tom joined a company and found a well-crafted plan that never translated to action because a new service was everyone's sixth priority.
- The launch stalled because no function prioritized the cross-functional work required to deliver bookings.
Use Five Pillars To Operationalize Plans
- Reassess priorities, provide concrete guidance, role model, connect cadence, and measure delivery.
- Use these five pillars every year to make strategic plans actionable.
