Cold Call
How Duolingo Aims to Diversify Beyond Language Learning
Apr 29, 2025
Join HBS Senior Lecturer Jeffrey Rayport and Assistant Director Nicole Keller as they delve into Duolingo's bold plans to expand beyond language learning into subjects like math and music. They discuss the gamified, AI-driven strategies that have fueled Duolingo's meteoric rise, boasting 100 million monthly users. The duo explores the potential risks of diversifying while preserving brand identity and maintaining user engagement, all while considering the educational landscape's evolving dynamics. Can AI truly transform it into a super edtech app?
34:53
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Quick takeaways
- Duolingo's strategic diversification into subjects like math and music aims to tap into the $56 billion edtech market while maintaining user engagement.
- The integration of generative AI technology, such as interactive video calls with AI avatars, enhances learning experiences and addresses traditional educational shortcomings.
Deep dives
Expanding Beyond Language Learning
Duolingo has transformed from a free language learning platform into a $15 billion company by considering strategic expansion into adjacent fields such as math and music. The key question revolves around whether they can continue to grow solely as a language learning app or if they need to diversify their offerings. As they ponder this expansion, Duolingo seeks to understand its credibility among its 100 million monthly active users regarding these new subjects. This potential shift suggests a willingness to explore broader educational avenues while still maintaining its core identity.
