Nicole Keller

Assistant director at Harvard Business School's California Research Center and a co-author of the Duolingo case.

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Apr 29, 2025 • 35min

How Duolingo Aims to Diversify Beyond Language Learning

Join HBS Senior Lecturer Jeffrey Rayport and Assistant Director Nicole Keller as they delve into Duolingo's bold plans to expand beyond language learning into subjects like math and music. They discuss the gamified, AI-driven strategies that have fueled Duolingo's meteoric rise, boasting 100 million monthly users. The duo explores the potential risks of diversifying while preserving brand identity and maintaining user engagement, all while considering the educational landscape's evolving dynamics. Can AI truly transform it into a super edtech app?

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