Write Copy Like a Human with Marisa Corcoran | Sell Like a Human Sessions EP 2

8 snips

May 21, 2025

Join Marisa Corcoran, a copy mentor and leader of the Coffee Confident Society, as she shares insights on crafting copy that truly resonates. She dives into the two key factors influencing purchasing decisions and why infusing personality into your messaging is crucial. Learn about the ‘3 R's’ to enhance your copy and how embracing authenticity can forge deeper connections. Plus, discover the power of community and referrals in elevating your copywriting game. Get ready to make your words sparkle!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Two Keys to Purchasing Decisions

People buy based on what they want or need and who they want to do business with.
Adding personality to your copy is critical to build trust and reduce refund rates.

ADVICE

Add Personality with Small Details

You don't have to share your whole life story in your copy to add personality.
Sharing small, relatable details helps your audience connect with you authentically.

ADVICE

Use Word and Accessories Closets

Create a "word closet" with your unique phrases and an "accessories closet" with favorite things for personality in copy.
Use these closets to personalize AI-generated or generic content before sending.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Here’s how the series works:

Episode 1 drops over on Allison Hardy's podcast, ⁠6-Figure Secrets⁠

Episode 2 is here

Then, next week, on May 28:

Episode 3 goes live on 6-Figure Secrets

Episode 4 wraps it up, right here, on Coach Business

---

Sell Like A Human Sessions is a 4-episode series airing on the 6-Figure Secrets Podcast and the Coach Business Podcast for entrepreneurs who are done with sales that feel awkward or slimy.

Join me, Caryn Gillen, along with Allison Hardy, Marisa Corcoran, and Lauren Litt as we spill the tea on what it really takes to build the know, like, and trust factor through email, copy, social media, and sales.

Because here’s the truth: people don’t buy because you’re the loudest in the room—they buy because they actually trust you.

---

"We have to remember to add that extra relational layer in there..."

In this second episode of the Sell Like A Human Sessions, we’re talking about adding personality and vibe to our copy so people can really get a sense of us.

Copy mentor Marisa Corcoran leads the conversation, along with Allison Hardy, Caryn Gillen, and Lauren Litt.

Discover:

the two things that control people's purchasing decisions
why you should approach your copy as you do getting dressed
how letting yourself be boring and messy can help you connect

TAKEAWAYS:

- The two things that control people's purchasing decisions and why they should always be at the forefront of what you create.

- The 3 R's that you want to achieve with your copy and services.

- How being boring and sharing the little things can really help you connect with your audience (e.g., are you a coffee or a tea drinker?).

- Getting to know your word and accessories closets.

- Letting people get a sense of you and why, in order to compel, you've got to repel.

- Biggest piece of advice: Give yourself a chance to be in the sandbox and let it be messy.

RESOURCES:

Listen to episodes 1 and 2 of the Sell Like A Human Sessions on the 6-Figure Secrets Podcast⁠.

CONNECT WITH ALLISON:

Snag Allison’s $80,000 Email Template

CONNECT WITH CARYN:

Listen to Caryn’s Coach Business Podcast

CONNECT WITH LAUREN:

Access Lauren’s Daily F.I.T. Series and learn how to improve social media engagement without a single post

CONNECT WITH MARISA:

Learn more about Marisa on her website