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#259 Brandon Forbes - How To Build A Successful Coaching Business in 2025 (Full Masterclass)
Jan 9, 2025
Brandon Forbes, an online coaching entrepreneur and marketing expert, shares invaluable insights for coaches aiming to succeed. He emphasizes the importance of authenticity and trust as the new currency in coaching. Brandon discusses how niching down can lead to massive growth, and reveals the truth about paid ads, highlighting their role in either strengthening or exposing weaknesses. He stresses that mindset is crucial for scaling businesses to six figures, blending practical strategies with a focus on personal values and purpose.
41:23
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Quick takeaways
- Narrowing down to a specific niche allows coaches to build trust and create tailored offers that resonate deeply with their audience.
- Authenticity in marketing, reflected through genuine experiences and relatability, is crucial for coaches to engage effectively and foster community.
Deep dives
The Importance of Niche Focus
Focusing on a specific niche within the coaching business is essential for standing out in a saturated market. By narrowing down their target audience, coaches can create a more tailored offer that resonates with potential clients. This specificity not only helps in building trust with the audience but also reduces the level of competition faced. For instance, targeting a niche like 'busy Catholic men' rather than a broad category like 'busy entrepreneurs' allows for clearer communication of values and leads to stronger client connections.
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