Kickoff Sessions #261 Brandon Forbes - How To Build A Successful Coaching Business in 2025 (Full Masterclass)
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Jan 9, 2025 Brandon Forbes, an online coaching entrepreneur and marketing expert, shares invaluable insights for coaches aiming to succeed. He emphasizes the importance of authenticity and trust as the new currency in coaching. Brandon discusses how niching down can lead to massive growth, and reveals the truth about paid ads, highlighting their role in either strengthening or exposing weaknesses. He stresses that mindset is crucial for scaling businesses to six figures, blending practical strategies with a focus on personal values and purpose.
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Changes in Online Coaching
- The online coaching world is becoming more competitive, but trust is declining.
- To stand out, focus on authenticity, niche down, and build trust with long-form content.
Defining Your USP
- Define your unique selling proposition (USP) clearly.
- Focus on a specific niche and communicate your values to attract the right clients.
The Power of Niching Down
- A coach targeting "busy Catholic dudes" saw increased success with a niche offer.
- Another coach targeting tech sales professionals achieved similar results by niching down.