Brandon Forbes, an online coaching entrepreneur and marketing expert, shares invaluable insights for coaches aiming to succeed. He emphasizes the importance of authenticity and trust as the new currency in coaching. Brandon discusses how niching down can lead to massive growth, and reveals the truth about paid ads, highlighting their role in either strengthening or exposing weaknesses. He stresses that mindset is crucial for scaling businesses to six figures, blending practical strategies with a focus on personal values and purpose.