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Experts Heyang, Li Yi & Brandon Yates discuss the explosive growth of cross-border e-commerce, highlighting challenges like tariffs. They explore the appeal of Chinese platforms for cost-effective products, the rise of Chinese e-commerce brands internationally, and the success of platforms like Teemu and Xi'an in offering affordable goods to global consumers.
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Quick takeaways
- Cross-border e-commerce boosts global trade with challenges like tariffs affecting prices and logistics.
- Chinese e-commerce brands expand globally by leveraging AI, tech, and consumer preferences, despite brand loyalty challenges.
Deep dives
Cross-Border E-commerce Growth in China
In 2023, China's cross-border e-commerce reached a record 2.38 trillion yuan, reflecting a 15.6% year-on-year growth. The surge signifies advancements in consumer behavior and trade scale. The increase in export and import volumes, with nearly $252 billion export and $540 billion import, underscore the sector's expansion over five years. Supporting over 120,000 enterprises and innovative industrial parks, China aims to facilitate cross-border e-commerce further.
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