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Rise of Chinese E-Commerce Platforms: Offering Affordable Goods to Global Consumers
The chapter explores how Chinese e-commerce platforms are attracting foreign consumers with their low-priced goods, despite longer delivery times. It discusses the success of platforms like Teemu and Xi'an in leveraging AI and cutting-edge technology for efficient customer to manufacturer interactions. The chapter also highlights the changing consumer behavior towards valuing affordability over brand names and the efforts of cross-border e-commerce platforms to streamline logistics for better service.