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Chinese E-commerce Platforms and Global Success
The chapter explores the rise of Chinese e-commerce platforms in the global market, showcasing the tech-savvy behavior of Chinese consumers and the strategies of key players like TiMun, Alipay, Xing, and TikTok shop. It also delves into the international recognition of Chinese brands like Xi'an, and the success and challenges faced by Alibaba and Pinduoduo in the e-commerce sector in China.