Business of Home Podcast Ethan Allen CEO Farooq Kathwari finds strength in focus
Dec 11, 2023
Farooq Kathwari, CEO of Ethan Allen, shares insights from his extensive experience in the furniture industry. He discusses the challenges and opportunities in a post-pandemic world, emphasizing why smaller showrooms can be more effective. Kathwari highlights the importance of focus, urging managers to track critical metrics and cautioning against trying to please everyone. The conversation also touches on the fusion of technology and personalized service, and the need for financial discipline in a rapidly changing market.
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Tech Transformed Design Services
- Ethan Allen leveraged technology during COVID to enhance virtual and physical interior design services.
- This shift transformed the designers’ ability to engage clients and improved product program efficiency.
Smaller Spaces, Greater Efficiency
- Smaller design centers are more efficient due to knowledgeable designers and technology.
- Digital tools allow extensive customization without needing large showroom inventories.
Custom Products Require Near Manufacturing
- Customization drives 75% of Ethan Allen products, requiring nearby manufacturing.
- The company supports vertical integration with plants in the U.S. and Mexico for timely custom production.