The Product Manager
A PM’s Guide to Nailing User Research with Zero UXR Training (with Michele Ronsen)
Mar 11, 2024
Michele Ronsen, CEO of Curiosity Tank, shares insights on conducting user research without formal training. Topics include effective research planning, stakeholder engagement, implementing research findings in organizations, and enhancing user research skills for product managers.
19:40
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Quick takeaways
- Research planning is vital for successful user research outcomes, aligning stakeholders on goals and implementation strategies.
- Organizing research data proactively allows for effective synthesis and communication of insights to cross-functional teams.
Deep dives
The Importance of Research Planning in User Experience
Research planning is crucial in user experience as it sets the foundation for successful user research. Plans ensure that feedback is gathered from the right people in the right way, asking the right questions that align with business goals. Drafting a research plan involves bringing stakeholders together to identify goals, clarify key questions, and discuss how learnings will be applied. The core takeaway from a research plan is to align stakeholders on what specific learnings are sought, how these learnings will be implemented, and when this data will be used in accordance with broader business objectives.
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