A PM’s Guide to Nailing User Research with Zero UXR Training (with Michele Ronsen)
The Product Manager
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Effective Research Planning for User Research Success
This chapter emphasizes the significance of research planning for product managers conducting user research without formal UXR training. It highlights the process of defining research goals, key questions, and involving stakeholders in drafting a well-structured research plan. The discussion covers the iterative planning process, common rookie mistakes, and the importance of proactively organizing research data for successful user research projects.
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