The Media Copilot How Newsrooms Are Really Using AI
Nov 7, 2025
John Levitt, COO and co-founder of Elvex, an AI platform for media, shares insights on the practical use of AI in newsrooms. He discusses how AI aids in reporting, fact-checking, and sales operations, emphasizing the importance of company culture for successful adoption. Levitt introduces concepts like 'context engineering' and agent-to-agent workflows, which promise personalized news experiences. He advocates for safe experimentation and highlights fast-adopting teams, focusing on how AI can transform rather than replace journalists.
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Platform Plus Context Wins Adoption
- Elvex builds a horizontal AI platform that connects models to company data and systems so employees can build practical solutions.
- Leadership tone determines whether AI adoption becomes empowering or anxiety-inducing across teams.
Lead With Training And Purpose
- When introducing AI, be hands-on with onboarding, training, and strategy rather than treating it as a plug-and-play product.
- Frame AI as a tool that benefits employees and customers, not only shareholders, to reduce fear and increase buy-in.
AI Augments, Doesn’t Replace Reporting
- Media use cases cluster around repurposing content, editing, research, and fact-checking rather than dramatic replacements of journalists.
- AI augments workflows where staff are thin, freeing humans for higher-value reporting tasks.