John Levitt

COO and co-founder of Elvex, an enterprise AI platform; advises media companies on building internal AI environments for reporting, fact-checking, content repurposing, and revenue workflows.

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Nov 7, 2025 • 39min

How Newsrooms Are Really Using AI

John Levitt, COO and co-founder of Elvex, an AI platform for media, shares insights on the practical use of AI in newsrooms. He discusses how AI aids in reporting, fact-checking, and sales operations, emphasizing the importance of company culture for successful adoption. Levitt introduces concepts like 'context engineering' and agent-to-agent workflows, which promise personalized news experiences. He advocates for safe experimentation and highlights fast-adopting teams, focusing on how AI can transform rather than replace journalists.

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