Inside how AI is actually being used inside media companies today— and what success looks like when it’s done right.
In this episode of The Media Copilot podcast, Pete Pachal speaks with John Levitt, COO of Elvex, about how AI is actually being adopted inside newsrooms and media organizations today. Not the hype. Not the pitch deck version. The real workflows happening behind the scenes.
Elvex works with major media companies to build internal AI environments that support reporting, fact-checking, content repurposing, sales operations, research, and product strategy. John has a rare view into the daily shift in how teams work, collaborate, and adapt.
This conversation explores:
• How editorial, business, and product teams are already using AI
• Why culture and leadership framing determine whether AI succeeds
• Where AI reduces repetitive work without replacing journalists
• What "context engineering" means and why it matters more than prompts
• How media companies can experiment with AI safely and responsibly
• The next shift toward agent-to-agent workflows and personalized news experiences
If you work in media, journalism, audience growth, newsroom operations, AI product development, or leadership strategy, this episode breaks down what is actually changing and what is coming next.
GUEST: John Levitt
https://www.elvex.com/
https://www.linkedin.com/in/johnmlevitt/
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Produced by Pete Pachal and Executive Producer Michele Musso
Edited by the Musso Media Team
Music: “Favorite” by Alexander Nakarada, licensed under CC BY 4.0
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