Social Media Marketing Podcast What Facebook's New Link Rules Mean for Your 2026 Strategy
15 snips
Feb 5, 2026 
Mari Smith, Facebook and social media marketing expert, speaker, and author who helps small and medium businesses with organic marketing. She discusses Facebook’s new link-posting limits and practical workarounds to drive traffic off-platform. They explore whether Meta Verified is worth it, Meta’s $2B Manus acquisition and agentic AI, and new professional audio and creator tools from Meta.
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Why Link Posts Lose Reach
- Facebook suppresses posts containing outbound links because only ~2% of widely viewed posts include links.
- Meta prefers users to stay on-platform, which explains link reach penalties and prompts to omit links.
Use Comments, Stories And DMs For Links
- If you must share links, post links in the first comment or use Stories and Messenger to avoid organic reach penalties.
- Use Messenger automations and business AI beta to capture leads and deliver links via DM instead of in-feed.
MetaVerified Is A Revenue Play
- MetaVerified appears positioned as a revenue play that may grant algorithmic reach benefits for link posts.
- Many see the blue check as vanity, while tangible value beyond visibility and support remains unclear.
