The Russell Brunson Show

My Book Writing/Creation Process

8 snips
Apr 8, 2019
Dive into the behind-the-scenes of a book-writing journey! Discover the importance of planning before writing, and the intriguing reasons for revisiting past works. Learn how Trello is a key tool for organizing interconnected marketing books. The creative process is all about structure, and you'll hear tips on crafting a cohesive narrative across multiple titles. This mix of strategy and storytelling offers a fresh perspective on the art of writing!
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ANECDOTE

Locking In To Start A Book

  • Russell locked himself in a room to force progress and start his book-writing sprint after Funnel Hacking Live.
  • He describes writing a book as the hardest task he's done and uses physical isolation to create focus.
ANECDOTE

T-Shirt Funnel That Paid First Month

  • Russell shared the story of Andy, who built a profitable t-shirt funnel after Funnel Hacking Live without family backing.
  • Andy's early success covered his first coaching payment and motivated him to scale to much larger goals.
INSIGHT

Use Events To Set Annual Momentum

  • Russell times Funnel Hacking Live early in the year to set momentum and direction for the whole community.
  • He uses a follow-up company retreat to hand off marketing responsibilities and align team goals.
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