The Science of Success Real Life Inception – From Bank Robbery to Neuroscience with Dr. Moran Cerf
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Jun 16, 2023 
Moran Cerf, a former bank robber turned neuroscientist and professor at Northwestern, dives into the fascinating realms of decision-making and memory in this discussion. He explores if it's possible to plant ideas in our heads and the accuracy of our memories. Listeners learn about the irrational nature of human choices driven by emotions and psychology. Cerf also shares groundbreaking insights on how small behavioral changes can lead to significant life improvements, backed by his extensive research in neuroscience.
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Bank Robber to Neuroscientist
- Moran Cerf worked as a hacker to test bank security and also physically tested bank vaults by pretending to be robbers.
- He used this experience to help banks identify security flaws before real criminals could exploit them.
Humans Are Predictably Irrational
- Humans are not purely rational actors; behavioral economics shows we consistently make predictable irrational choices.
- Neuroscience can explain why and how these irrational behaviors happen and suggests ways to change them.
Memories Can Be Changed
- Memories are unreliable because we trust our brain's content completely without doubt, even if false.
- Neuroscience can manipulate memories during sleep, potentially changing beliefs and future decisions.
