The Land Investing Business Secrets Common Sales Misconceptions & Objection Handling (Podcast Ep#140)
Jul 3, 2025
In this discussion, sales coach Jen Way, a former marine science grad who transitioned from real estate to teaching conversational sales, shares her transformative journey. She reveals how her bartending days honed her sales skills and offers insights into building rapport and handling objections. Jen emphasizes that anyone can excel in sales with practice and curiosity. She also debunks common misconceptions and highlights the importance of genuine conversations over automation in the sales process.
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Career Reinvented Through Real Estate
- Jen moved from a marine science degree into real estate after the economy crashed and she reinvented her career.
- She started as a realtor, then wholesaled, flipped, built rentals, and eventually moved into land investing.
Bartending Trained Her For Sales
- Jen credits bartending in Miami for teaching her rapid rapport and conversational skills used in sales.
- Those bar conversations translated directly into her success in wholesaling and investing.
Sales Fundamentals Are Universal
- Sales across industries share the same fundamentals: connect, build rapport, uncover needs, and offer solutions.
- The product details change but human connection remains the core driver of deals.