ENCORE: How to (Correctly) Pitch Podcasts with Dustin Riechmann

Aug 28, 2025

Dustin Riechmann, an engineer-turned-internet marketer and founder of Simple Success Coaching, discusses the art of podcast guesting. He shares his journey from traffic engineer to podcast strategist, driven by the pandemic. Dustin emphasizes why guesting can be more beneficial than starting a podcast, offering insights on his three-part pitch framework that boasts an 80% success rate. He highlights the significance of personalized outreach and presents podcast guesting as a mutually beneficial form of partnership marketing, unlocking numerous opportunities.

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ANECDOTE

From Engineer To Snack Founder

Dustin left engineering after 15 years and built Fire Creek Snacks to sell a better-for-you protein snack.
When COVID canceled trade shows in 2020 he pivoted to podcast guesting to market the product and gained traction quickly.

ANECDOTE

Early Pitching Success

Dustin's first 12 podcast pitches resulted in yes responses, which surprised him and proved his approach worked.
That early success revealed the effectiveness of thoughtful, relational pitching versus mass outreach.

ADVICE

Three-Part Pitch That Converts

Lead pitches with relational anchors to show you're not a cold stranger and build authentic connection.
Follow with 3–5 bullet points about value for the host's audience and finish with a friendly clear ask like "Are you interested?"

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Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!

Our Featured Guest

Dustin Riechmann

Dustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has become an internet marketing and copywriting whiz. His entire niche is focused on helping entrepreneurs pitch themselves to bigger and bigger podcasts, which is a huge accelerant to business growth. Podcasting appearances help you establish social proof and open the doors to partnerships you could never imagine. Dustin shares his background story of coming to this niche and what he has learned along the way. He gives practical insights into crafting pitches to podcasters and much more valuable information on this topic.

You’ll Learn:

The steps Dustin took as an engineer, consultant, entrepreneur, and digital marketer before his COVID-forced entrance into the podcasting world
Why Dustin began guesting on established podcasts instead of starting his own
How Dustin has used his three elements of a podcast pitch (relational anchors, clear service to the audience, and a clear and friendly call to action) to an 80% success rate
Why Dustin sees podcast guesting as a specific part of the umbrella of partnership marketing
Dustin’s mindset shift: “No one else has to lose for me to win. We can all win together!”
How Dustin approaches his podcast pitch with his three elements, customizing the relational anchors to connect with the host on an authentic and personal level
An overview of Dustin’s work and the Podcast Pitch Playbook

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