Examples of Relational Anchors That Work

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!

Our Featured Guest

Dustin Riechmann

Dustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has become an internet marketing and copywriting whiz. His entire niche is focused on helping entrepreneurs pitch themselves to bigger and bigger podcasts, which is a huge accelerant to business growth. Podcasting appearances help you establish social proof and open the doors to partnerships you could never imagine. Dustin shares his background story of coming to this niche and what he has learned along the way. He gives practical insights into crafting pitches to podcasters and much more valuable information on this topic.

You’ll Learn: 

• The steps Dustin took as an engineer, consultant, entrepreneur, and digital marketer before his COVID-forced entrance into the podcasting world
• Why Dustin began guesting on established podcasts instead of starting his own
• How Dustin has used his three elements of a podcast pitch (relational anchors, clear service to the audience, and a clear and friendly call to action) to an 80% success rate
• Why Dustin sees podcast guesting as a specific part of the umbrella of partnership marketing
• Dustin’s mindset shift: “No one else has to lose for me to win. We can all win together!”
• How Dustin approaches his podcast pitch with his three elements, customizing the relational anchors to connect with the host on an authentic and personal level
• An overview of Dustin’s work and the Podcast Pitch Playbook

Resources:

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