Eat Sleep Work Repeat - better workplace culture

How Octopus Energy used culture to reach the top

13 snips
Jul 30, 2025
In this conversation, Greg Jackson, CEO of Octopus Energy Group, shares insights on fostering a vibrant workplace culture without rigid values. He emphasizes the critical roles of trust and autonomy in empowering teams, which propel the company’s rapid growth. Jackson challenges common corporate norms, showcasing how a decentralized decision-making process enhances customer relations. He also discusses the evolution of team dynamics, prioritizing clear communication, and adapting to change, all while keeping the focus on delivering exceptional customer experiences.
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INSIGHT

Culture Beyond Formal Values

  • Octopus Energy's culture is not defined by formal values or slogans.
  • It thrives as a vivid, organic feeling of trust, autonomy, and shared mission.
ADVICE

Avoid Back-to-Back Meetings

  • Avoid packing your day with back-to-back meetings to keep time for deep work and spontaneous interactions.
  • Use free time to make calls or connect with team members directly to stay engaged and proactive.
INSIGHT

Power of Autonomy & Tech

  • Autonomy is a proven driver of success and employee satisfaction, not just 'fluffy' business jargon.
  • Technology should enable empowerment by removing approval hurdles and giving team members authority to act.
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