Masters of Scale The 4 core principles of crisis management, w/Ellen Kullman (DuPont, Carbon)
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Mar 14, 2023 
Ellen Kullman, former CEO of DuPont and 3D-printing company Carbon, shares her wisdom on crisis management forged through her leadership during major challenges like the 2008 financial crisis and the COVID-19 pandemic. She outlines four core principles that emphasize authenticity and preparation, advocating for practicing these in calmer times. The discussion also draws parallels with the Apollo 13 mission, showcasing how teamwork and communication are vital in overcoming adversity. Insights reveal the transformative power of a strong mission during crises.
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Apollo 13 Crisis Management
- During the Apollo 13 mission, an oxygen tank exploded, creating a life-threatening crisis for the astronauts.
- Despite the immense pressure, the astronauts and ground control remained calm, relying on their training and communication protocols to solve each problem systematically.
Focus on Controllables
- Focus on what you can control during crises. Identify actionable steps to improve your situation and get your team focused on those.
Create Your Trajectory
- Create your own trajectory, don't wait for things to return to normal. Define specific goals and what constitutes winning to measure progress and adapt accordingly.