Gartner ThinkCast
Confronting Disruption: How to Recognize, Prioritize and Respond
Sep 17, 2024
Daryl Plummer, a Distinguished VP Analyst at Gartner, dives into the world of disruptive trends like generative AI and edge computing. He explains how to recognize and prioritize these disruptions and discusses the ripple effects that often outlast the initial shocks. Plummer emphasizes proactive leadership strategies for businesses facing change. Plus, he shares insights on the positive outcomes of disruptions, urging leaders to focus on how technology can enhance our quality of life.
24:47
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Quick takeaways
- Understanding true disruptions involves recognizing significant, lasting market shifts rather than temporary changes like supply chain issues.
- Executive leaders should adopt proactive strategies, such as the 'assumptions challenge', to navigate and leverage disruptions for organizational growth.
Deep dives
Understanding Disruption
Disruption is often misunderstood and misused, with many equating any change to disruption. True disruptions lead to significant and permanent shifts within markets, behaviors, or ecosystems, rather than temporary changes. For instance, distinctions must be made between short-lived supply chain issues and long-term transformations like the rise of generative AI, which has radically changed interactions and value creation in business. Recognizing the nature of disruptions is crucial for organizations to adapt effectively and navigate the evolving landscape.
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