
 Gartner ThinkCast Confronting Disruption: How to Recognize, Prioritize and Respond
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 Jun 17, 2025  Daryl Plummer, a Distinguished VP Analyst at Gartner, dives into the world of disruptive trends like generative AI and edge computing. He explains how to recognize and prioritize these disruptions and discusses the ripple effects that often outlast the initial shocks. Plummer emphasizes proactive leadership strategies for businesses facing change. Plus, he shares insights on the positive outcomes of disruptions, urging leaders to focus on how technology can enhance our quality of life. 
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Disruption Means Long-Term Shift
- Disruptions cause significant, long-term shifts, not temporary changes.
 - They reshape markets, behaviors, and ecosystems permanently.
 
Focus on Secondary Shockwaves
- The main disruption isn’t the initial catalyst but its secondary effects or shockwaves.
 - These secondary effects often have bigger, longer-lasting impact than the catalyst itself.
 
Self-Driving Cars Ripple Impact
- Self-driving cars illustrate disruption ripple effects beyond technology.
 - They could dissolve car ownership, parking garages, and disrupt auto insurance industries.
 
