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Confronting Disruption: How to Recognize, Prioritize and Respond

Gartner ThinkCast

CHAPTER

Navigating Disruption in Technology

This chapter explores the complexities of identifying significant disruptions in technology, particularly focusing on the impact of generative AI and trends like edge computing. Through insightful examples, the discussion reveals how these disruptions create new consumer behaviors and value scenarios, urging businesses to adapt accordingly. The speakers emphasize that the secondary effects of disruptions, akin to ripples from a boulder, often wield greater influence than the initial catalysts, highlighting the necessity of recognizing these changes in preparation for future challenges.

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