The Diary Of A CEO with Steven Bartlett E48: Jamie Laing & Ed Williams - The Sweet Success
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Feb 20, 2020 Jamie Laing and Ed Williams, co-founders of Candy Kittens, dive into their entrepreneurial journey and the sweet success of their confectionery brand. They debunk misconceptions about wealth and success, emphasizing determination and creativity over finances. With humorous anecdotes from their early days, they discuss the challenges of leadership and partnerships. The duo also reflects on authentic branding in a digital age and the emotional growth that comes with entrepreneurship, highlighting the balance between personal and professional life.
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Almost Investment
- Steven Bartlett was drawn to Candy Kittens' story on Seedrs.
- He almost invested in the company, highlighting its early appeal.
Crowdfunding Strategy
- Choose crowdfunding platforms strategically, considering your brand's existing profile and investor network.
- Don't rely solely on a large social media following to translate directly into crowdfunding investments.
Early Funding
- Jamie Laing and Ed Williams started Candy Kittens with limited understanding of business finances.
- They initially sought investment from friends and family due to its perceived ease.