Using AI at Work: AI in the Workplace & Generative AI for Business Leaders 71: Using AI at Work for SEO, Authentic Content, and the Future of Search with Bruce Clay
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Sep 29, 2025 Chris Daigle talks with Bruce Clay, the 'Father of SEO' with over 25 years of experience and founder of Bruce Clay, Inc. They explore how AI is transforming SEO, emphasizing that AI complements rather than replaces SEO strategies. Bruce reveals how Google’s AI Overviews still depend on robust SEO signals and discusses the nuances of AI-generated content. He warns against publishing raw AI outputs and advocates for using AI as a research assistant. The conversation sheds light on the future of search and why human involvement is crucial for quality content.
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AI Overviews Still Depend On SEO
- Google AI Overviews build on traditional SEO signals and site quality rather than replacing them.
- SEO plus schema and authority still determine visibility in Google's AI responses.
Always Route AI Output Through A Human
- Use AI for research and briefs, then send the output to a human writer for final drafting and voice.
- Avoid publishing raw AI output; force human editing to reduce AI footprints and improve quality.
AI Leaves Detectable Footprints
- AI-generated prose often shows a detectable footprint in sentence and paragraph regularity.
- Randomizing sentence lengths and paragraph structure helps break that footprint.
