Bruce Clay

Chris Daigle talks with Bruce Clay, the 'Father of SEO' with over 25 years of experience and founder of Bruce Clay, Inc. They explore how AI is transforming SEO, emphasizing that AI complements rather than replaces SEO strategies. Bruce reveals how Google’s AI Overviews still depend on robust SEO signals and discusses the nuances of AI-generated content. He warns against publishing raw AI outputs and advocates for using AI as a research assistant. The conversation sheds light on the future of search and why human involvement is crucial for quality content.

Bruce Clay, the father of SEO and founder of Bruce Clay Inc., reveals how AI is transforming digital marketing while SEO remains crucial. He discusses the evolution from mere keywords to the importance of expertise and trustworthiness in content. Bruce explains his 'siloing' method for organizing topics and emphasizes link equity's role in rankings. He notes a staggering drop in organic click-through rates due to Google’s AI. Small businesses can thrive using Google Business Profiles, and he advocates for adaptable four-week SEO planning.

Bruce Clay, the "Father of SEO" and founder of BruceClay.com, shares his vast expertise on the future of search engine optimization. He discusses the critical evolution from basic SEO to the growing importance of quality content and usability. With AI reshaping content creation, Bruce emphasizes the value of a human touch in marketing strategies. He also highlights innovative tactics like guest podcasting to enhance SEO visibility in an increasingly AI-driven landscape.