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The foundation of successful business ventures lies in the uniqueness of both the product and its distribution methods. A strong emphasis is placed on the necessity of having at least one of these unique attributes to thrive in competitive markets. The discussion highlights how many companies underinvested in these areas post-COVID, as their focus shifted toward cost-cutting measures rather than capitalizing on emerging opportunities. This strategic misstep signals the need to re-evaluate investment focus to maintain competitiveness amid market shifts.