21min chapter

The IO Podcast: Investor + Operator cover image

Leading a16z's Growth Fund: David George On Investing Now and In the Future | Ep 13, IO Podcast

The IO Podcast: Investor + Operator

CHAPTER

Balancing R&D and Go-To-Market Spending

This chapter examines the disparities in tracking go-to-market spending and R&D budgets within companies, emphasizing the need for a structured framework to benchmark spending. It discusses the importance of integrating strategic performance management, especially in the context of post-COVID investor pressures and the transformative potential of AI technology. Moreover, it highlights successful companies' strategies in articulating growth potential and managing expenses to attract investment in an increasingly competitive landscape.

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