Peter Lohmann's Podcast Can You Really Evict a Horse? Entrepreneurial Life Lessons w/ Susan Lohmann
Sep 25, 2025
In a dynamic conversation, Susan Lohmann, a nearly 50-year veteran of the horse industry, shares her insights from running equine businesses and becoming a licensed judge. She reveals what it takes to manage difficult clients, including how to legally 'evict' a horse over nonpayment. Susan discusses the challenges women face in business, the importance of work ethic, and the need for adaptability through trial and error. She also offers negotiation tips and emphasizes the joy of passing entrepreneurial lessons to the next generation.
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Horse To College To Fifty-Year Career
- Susan Lohmann brought a horse to college, boarded it off-campus, and worked at the barn to pay board while earning a double major.
- She transitioned from counseling grad school into a 50-year horse business career managing farms, teaching, selling, leasing, and judging.
Collect Money Quickly And Clearly
- Address late payments immediately and explicitly; don’t let them fester because expenses like hay are immediate.
- Set clear billing windows (Susan required lesson payments within two weeks) and consistently follow up when customers are late.
Legally Repossessing Unpaid Horses
- Susan described legally selling a horse for unpaid board by running an ad and sending certified notice, then auctioning or taking ownership.
- She once sold such a horse for $5,600 after the owner failed to pay about $1,500 in board arrears.