Millionaire University

148. From 18K to 236K Followers: Michelle Gifford’s Instagram Strategy

Jul 29, 2024

Michelle Gifford, an Instagram sensation who skyrocketed her followers from 18,000 to 236,000, shares her secrets to success. She discusses the importance of strategic growth, effective content marketing, and the power of niching down. Michelle unveils her 3-2-1 content approach and emphasizes creating engaging attraction and nurture content. She also explains how to utilize automation tools like ManyChat for tracking conversions and adapting to algorithm changes, making Instagram a formidable business tool.

54:08

Episode guests

Michelle Gifford

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Episode notes

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Quick takeaways

Michelle Gifford emphasizes the importance of diversifying content into attraction, nurture, and sales types for effective Instagram growth.

Niching down allows users to establish a clear brand identity, making it easier to connect with their audience and generate opportunities.

Analyzing specific metrics for each content type ensures agile strategy adjustments in response to audience engagement and algorithm changes.

Deep dives

The Importance of Strategic Instagram Use

Many users struggle with Instagram, often attributing their lack of success to the platform’s algorithm or perceived unfriendliness. However, a strategic approach can transform how one utilizes Instagram, turning it into a powerful tool for growth. The shift from Instagram as solely a popularity platform to an intentional space for connection and business strategy is critical. By focusing on content that attracts, nurtures, and sells, users can create a more meaningful relationship with their audience.

Intro

2min

Strategic Growth on Instagram

9min

Strategies for Effective Content Marketing on Instagram

17min

Content Strategy on Instagram: Carousels vs. Reels

7min

Harnessing Automation and Analytics for Instagram Sales Success

3min

Mastering Instagram Sales Content

7min

Mastering Instagram Strategy: From Fear to Action

3min

Welcome to Millionaire University's latest masterclass with Instagram sensation Michelle Gifford, where she spills the beans on turbocharging your Insta game and how she went from 18,000 to a whopping 236,000 followers. Michelle reveals the secret sauce to transforming your follower count from meh to marvelous. It's not just growth; it's Insta-growth with a purpose. She emphasizes the value of creating attraction, nurturing, and selling content and debunks the myth that Instagram algorithms are out to get users. Michelle provides actionable tips, such as the 3-2-1 content approach and leveraging ManyChat for tracking conversions. So, buckle up, because after this episode, you'll be Instagramming like a boss!

What we talk about with Michelle:

+ Strategic Growth on Instagram

+ Content Marketing Principles

+ The Power of Niching Down

+ Understanding Content Funnels

+ Creating Attraction Content

+ Engaging Your Audience

+ Building Trust and Authority

+ Marketing Realizations

+ Crafting a Compelling Hook

+ The Power of Personal Stories

+ Nurture Content Strategies

+ Carousels vs. Reels

+ Repurposing Content Across Platforms

+ Sales Content and Tracking Conversions

+ Adapting to Algorithm Changes

Thank you Michelle for this phenomenal masterclass on Instagram!

Head to Michelle's Instagram HERE and DM or comment the word "Millionaire" for her free Instagram Audit!

Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses.

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