Millionaire University
148. From 18K to 236K Followers: Michelle Gifford’s Instagram Strategy
Jul 29, 2024
Michelle Gifford, an Instagram sensation who skyrocketed her followers from 18,000 to 236,000, shares her secrets to success. She discusses the importance of strategic growth, effective content marketing, and the power of niching down. Michelle unveils her 3-2-1 content approach and emphasizes creating engaging attraction and nurture content. She also explains how to utilize automation tools like ManyChat for tracking conversions and adapting to algorithm changes, making Instagram a formidable business tool.
54:08
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Quick takeaways
- Michelle Gifford emphasizes the importance of diversifying content into attraction, nurture, and sales types for effective Instagram growth.
- Niching down allows users to establish a clear brand identity, making it easier to connect with their audience and generate opportunities.
Deep dives
The Importance of Strategic Instagram Use
Many users struggle with Instagram, often attributing their lack of success to the platform’s algorithm or perceived unfriendliness. However, a strategic approach can transform how one utilizes Instagram, turning it into a powerful tool for growth. The shift from Instagram as solely a popularity platform to an intentional space for connection and business strategy is critical. By focusing on content that attracts, nurtures, and sells, users can create a more meaningful relationship with their audience.
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