10/10 GTM
How to Streamline Buying & Selling with Peter Borkovich, SVP Sales at Yotpo
Apr 9, 2024
Peter Borkovich, SVP of Sales at Yotpo, brings over 20 years of leadership expertise from roles at InVision and Salesforce. He dives into the significance of understanding the motivations behind deals and introduces a three-pillar framework for effective sales. Their conversation covers optimizing sales strategies by focusing on customer engagement and strategic alignment during onboarding. Borkovich also shares insights on managing revenue leadership challenges while balancing the needs of buyers and sellers for smoother transactions.
26:00
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Podcast summary created with Snipd AI
Quick takeaways
- Understanding the underlying motivations behind customer purchases is crucial for effective sales and nurturing client relationships.
- Eliminating friction points in the sales process enhances the experiences of both buyers and sellers, fostering efficiency and meaningful transactions.
Deep dives
The Journey to Revenue Leadership
The guest shares his unexpected journey into sales, initially aspiring to pursue a career in finance before transitioning into the sales field. Starting with selling photocopiers in Toronto, he later joined Salesforce, where he gained significant experience and insights that shaped his approach to revenue leadership. His ten years of sales leadership have focused on empowering others and shifting his perspective from personal success to team development. The transition from seller to leader highlights the evolution of skills necessary for navigating the complexities of modern B2B sales.
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