How to Streamline Buying & Selling with Peter Borkovich, SVP Sales at Yotpo

Peter Borkovich, SVP of Sales at Yotpo, brings over 20 years of leadership expertise from roles at InVision and Salesforce. He dives into the significance of understanding the motivations behind deals and introduces a three-pillar framework for effective sales. Their conversation covers optimizing sales strategies by focusing on customer engagement and strategic alignment during onboarding. Borkovich also shares insights on managing revenue leadership challenges while balancing the needs of buyers and sellers for smoother transactions.