MicroConf On Air MicroConf Tactics: 99% of Beginners Don’t Know the Basics of SaaS
Jul 30, 2025
Discover the essential fundamentals of building a successful SaaS business. Learn why marketing often outweighs coding skills in importance. Understand the advantages of B2B over B2C for better revenue and lower churn. Explore the idea that funding should be viewed as a tool, not a necessity. Find out how to solve real problems for a defined audience, ensuring your product starts strong. Finally, hear why SaaS isn't a quick cash scheme and consider alternatives for faster income.
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Marketing Before Product
- Prioritize marketing and sales before building your product.
- Treat coding as a tool, not the defining superpower of a business.
From Hobby Projects To Real Businesses
- Rob recounts building hobby projects that never became businesses due to lack of sales focus.
- He learned that getting a customer to pay is the true test of a business idea.
B2B Outperforms B2C For SaaS
- B2B SaaS yields higher ARPU, lower churn, and more predictable growth.
- Choosing B2B opens many more viable marketing channels than B2C.
