
Flying Solo
Mastering the art of persuasion: unpacking human decision making
Nov 2, 2023
Renowned expert in human behavior, Michael McQueen, explores the complexities of the human mind, the impact of stubbornness, and strategies for understanding customer behavior. He delves into the difference between an inquiring mind and an instinctive mind, the importance of retraining the brain for thoughtful choices, the pitfalls of smart people, and the significance of exposing oneself to different perspectives. Additionally, he discusses the art of persuasion, building trust in business, and techniques for appealing to customers' instinctive mind in marketing.
27:52
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Quick takeaways
- The instinctive mind, associated with the limbic system, processes emotions, identifies patterns, and reacts quickly to threats, but it also leads to stubbornness and resistance to change.
- Retraining the brain to make better decisions involves considering different perspectives, weighing the evidence, relying on intuition, taking breaks, getting enough sleep, and pausing before responding.
Deep dives
Difference between enquiring mind and instinctive mind
The podcast explores the difference between the enquiring mind and the instinctive mind. The enquiring mind is the rational and methodical part of our brain, but we only use it for 5 to 10% of our decisions. On the other hand, the instinctive mind, associated with the limbic system, processes emotions, identifies patterns, and reacts quickly to threats. However, it also leads to stubbornness and resistance to change.
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