
Flying Solo
The show for those starting or running a one person business, hosted by Cec Busby. With over 100,000 members and stacks of resources, Flying Solo keeps you on track.
Latest episodes

Jun 6, 2025 • 41min
Making AI your business ally: Tech tips from Tracy Sheen
If the mention of AI makes your eyes glaze over, you’re not alone—but what if AI could actually make your business smoother, more efficient, and free up valuable time?
To help unravel the mystery (and bust a few myths), Cec is joined by Tracy Sheen, award-winning business tech expert, speaker, founder of The Digital Guide, and bestselling author. With over 30 years spent in the tech trenches—and a brand-new, jargon-free book called AI and You: Reimagine Business—Tracy shares practical advice for solopreneurs and small business owners looking to make sense of AI.
Key topics
1. Demystifying AI for Small Business
AI isn’t as intimidating as it seems; it's already embedded in everyday tools like Netflix, Google Maps, CRMs, and point-of-sale systems.
Most small business owners have been using AI unknowingly for years.
The goal is to make AI accessible, jargon-free, and practical for real-world application.
2. Overcoming Misconceptions and Building Mindset
Many small businesses see AI as overwhelming, complicated, or even irrelevant—especially in regional Australia.
Tracy emphasizes that AI is a collaborator, not a competitor.
Success with AI starts with a mindset shift: treat AI as a new team member, not a threat to your business.
3. Practical Getting Started Tips
Start small: Use tools like ChatGPT for fun, non-business tasks first to build confidence.
Ask questions, play around, and don’t be afraid to “make mistakes”—it’s a learning sandbox.
Focus on solving one key business pain point at a time with AI.
4. Recommended Tools & Everyday Applications
Google NotebookLM: Great for synthesizing content, brainstorming, and creating conversational podcasts.
CastMagic: Useful for repurposing long-form content (like podcasts and webinars) into social clips, emails, and blogs.
Choose tools that address your particular business challenges or bottlenecks, whether content creation, marketing, or workflow.
5. Ethics, Transparency & Future-Proofing
Be transparent about using AI in your business communications; customers appreciate honesty.
Develop an AI policy, especially if you have EU clients, and review it regularly as things evolve.
AI adoption is essential for staying competitive—digital literacy and curiosity are key assets for future growth.
Time-stamped overview
00:00 "Solopreneurs: AI Simplified"
04:00 Tech as a Social Equalizer
09:17 AI Misunderstandings in Rural Australia
10:53 Everyday AI Usage Awareness
15:55 Embrace Curiosity for Better Answers
17:34 "Google Notebook: Content Conversion Tool"
22:23 "Virtual Teams for Solopreneurs"
25:19 "Social Media Help for Plumber"
27:43 AI Transparency Boosts Business Loyalty
31:42 Agenic AI Streamlines Executive Assistance
35:35 "NoteBookLM: Mind-Blowing Everyday AI Tool"
37:19 Embracing Rapid Technological Change
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May 22, 2025 • 34min
Unlocking earning power: Your guide to financial confidence and career success
Roxanne Calder is a recruitment expert, business founder, and author of the eye-opening book "Earning Power." In this episode Ce and Roxanne unpack the core moments that shape our financial futures, from pay negotiations and navigating maternity leave to the small, everyday decisions that can make a big difference over time. With the gender pay gap costing women a million dollars over their lifetime, this is one episode you don't want to miss.
Roxanne shares hard-hitting facts, personal insights, and actionable strategies to help women, and anyone supporting them, close the pay gap and take control of their earning potential.
Key topics
1. Understanding & Combating the Gender Pay Gap
Women can lose over $1 million due to the pay gap over a career.
Factors include discrimination, career breaks (like maternity leave), and industry choice.
The importance of being proactive and informed to minimize the impact.
2. The Power of Mindset and Self-Advocacy
Women are often conditioned to underestimate their abilities or hesitate in seeking opportunities.
Men tend to apply for roles even if underqualified, while women may hold back if not 100% qualified.
Practicing negotiation, challenging self-doubt, and confidently asserting value are crucial to bridging the gap.
3. Planning Career Breaks and Re-Entry
Financial and career planning before, during, and after maternity leave is essential.
Stay connected to your workplace and keep skills updated during breaks.
Open conversations with partners and employers about financial goals and upskilling can foster a smoother return.
4. Practical Steps for Business Owners & Professionals
Know and confidently communicate your worth—don’t undervalue your services or accept less than deserved.
Incremental, sustainable changes (like small savings or upskilling) can compound over time.
It’s never too late to improve your financial trajectory—micro-decisions matter.
Time stamped overview
00:00 Closing the Workforce Gender Gap
04:46 Gender Wage Disparity in Graduates
10:17 Impact of Maternity on Women's Finances
12:51 Realistic Planning for Maternity Leave
15:31 Know Your Worth in Negotiations
19:43 Empower Change: Choose Your Path
23:23 Resilient Recruiter: Value and Commitment
27:31 Small Steps, Big Impact
30:01 "Smart Savings Habits from First Pay"
31:29 "Earning Power: Take Financial Control" Learn more about your ad choices. Visit megaphone.fm/adchoices

May 15, 2025 • 35min
Why emotional intelligence is the secret to business success
Amy Jacobson is a human behaviour and emotional intelligence specialist, bestselling author, and keynote speaker. She has made it her mission to help leaders and organisations embed emotional intelligence into their workplace culture—something she believes is often overlooked, yet crucial for business success.
In this conversation, Cec and Amy explore what emotional intelligence really is, why it’s a gamechanger for business owners, and practical ways to develop these skills—whether you’re managing a team, navigating tricky conversations, or fostering a positive workplace culture, even in remote settings. Drawing on years of hands-on corporate experience and her new book, "The Emotional Intelligence Advantage," Amy shares actionable advice for building empathy, self-awareness, and resilience in both personal and professional life.
1. Emotional Intelligence as a Learnable Skill
It’s not an innate trait, but a set of skills that can be developed and improved throughout life.
Practice, repetition, and self-awareness are essential to growing emotional intelligence.
Ownership and responsibility for one’s actions and emotions is central to EQ.
2. The Crucial Role of Empathy
Empathy is different from sympathy: it requires understanding another’s emotions without judgment.
Empathy can be taught and is essential for healthy workplace culture and leadership.
Practicing empathy helps navigate difficult conversations and build trust.
3. Navigating Difficult Conversations
Address tough issues promptly—don’t avoid or delay.
Focus on emotions rather than just facts or situations.
Use techniques like the “Ask-Ask-Tell” method to encourage self-ownership while maintaining boundaries.
Emotional regulation (such as staying calm and listening) is key during heated discussions.
4. Building a Positive Team and Workplace Culture
Emotional intelligence underpins workplace culture, especially with remote and flexible teams.
Relationships and understanding what makes people “tick” drive effective collaboration.
Lack of emotional intelligence can breed toxicity, poor performance, and disengagement.
Timestamped overview
00:00 Emotional Intelligence in the Workplace
04:46 Emotional Intelligence: Ownership & Impact
09:23 Teaching Empathy in Toxic Workplaces
12:28 Overcoming Fear in Tough Talks
16:34 "Handling Anger with Empathy"
18:45 "Empathetic Communication Technique"
21:42 Building Emotional Connections
26:17 Perspective on Leadership Differences
29:12 "Breathe: Cultivating Emotional Intelligence"
32:16 Celebrate the Book's Impact
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May 12, 2025 • 38min
How to unlock the power of reinvention
Cec Busby sits down with Gary Waldon—a true master of transformation, whose career has spanned an incredible 44 different jobs, from teacher to topless waiter to CEO advisor, and now bestselling author.
Together, they dive deep into the topic of reinvention and the inevitability of change, whether it comes by choice or crashes into your life unexpectedly. Gary shares stories from his colorful career, practical advice for embracing and managing major life and business shifts, and why detaching your identity from your job title is crucial for resilience.
You'll also hear about his CREATE framework for navigating change, insights on building a failure-proof mindset, and how emerging technologies like AI can play a pivotal role in your next reinvention.
Key topics
1. The Nature of Change & Reinvention
· Change is inevitable for everyone in life and business.
· Reinvention means building on past experiences, not starting from
scratch.
· Personal identity is often wrapped up in what we do, making change
psychologically challenging.
Adapting to both chosen and unexpected disruptions is crucial for growth.
2. Practical Tools for Navigating Change
· Gary’s CREATE framework: Change happens, Reality check, Empower, Action,Try again, Enjoy it.
· Taking the first small step breaks the paralysis of fear.
· Honest self-assessment and seeking outside perspectives help reveal
blind spots.
· Building resilience through a growth mindset and viewing failure as part
of the process.
3. Embracing Failure & Overcoming Internal Barriers
· Acknowledge and address the fear of failure — it’s a major blocker for
many.
· “Bob,” the inner critic, tries to hold us back; recognising and managing
self-talk is essential.
· Using humour helps release emotional tension and brings mental clarity.
· Normalise failures and plan detours; anticipate things won’t always go
as planned.
4. Leveraging Technology & Keeping Purpose
· AI and tech are transforming business approaches and opening up new
opportunities.
· Early and proactive exploration of tools like AI can future-proof
businesses and careers.
· Reinvent with purpose—avoid chasing constant newness without direction.
· Stay curious and open-minded to change, measuring progress and knowing when to pivot.
Timestamped overview
00:00 "Mastering Change with Gary Walden"
06:30 Personal Growth Through Life Challenges
08:11 Embracing Change and Moving Forward
11:06 Embracing Change and Resilience
15:46 Empowered Clarity Through Action
18:55 "Resilient Growth Mindset"
23:17 AI Tools Empower Small Business Owners
25:12 Impending AI Revolution Impact
29:22 "Bob: Your Brain's Protective Boss"
31:36 "Laughter: Essential Emotional Release"
34:41 AI: Expanding Personal Opportunities
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May 1, 2025 • 44min
From burnout to boss: How Fiona Campbell built a thriving VA empire
In this episode of Flying Solo, we chat with Fiona Campbell – founder of Thought Penny and the VA Lead Network – about how she turned redundancy on maternity leave into a booming remote business. Fiona shares her journey from C-suite EA to virtual assistant queen, her top tips for setting up systems that scale, and how she gets a whopping 70% open rate on her emails. If you’re drowning in to-dos, struggling with delegation or unsure whether a VA is worth the investment, Fiona’s got you covered with smart, actionable advice to streamline your solo business – and reclaim your time.
Key topics
1. Building a Successful Remote and VA Business
· Fiona’s journey from executive assistant to launching Thought Penny and
the VA Lead Network
· The impact of niching down and leveraging online presence to quickly
gain clients
· Addressing common client needs: supplementing skills, freeing up time,
and growing teams
2. Essential Systems and Automation for Soloists
· Importance of task management tools (e.g., Asana) for visibility and
organisation
· Strategies for identifying which business tasks to automate or delegate
· Encouragement to document workflows, even for solos, to enable growth
and efficiency
3. Finding and Working with the Right VA
· Process of matching business owners with suitable VAs through detailed
onboarding and education
· Avoiding the pitfalls of hiring solely based on lowest cost or
unrealistic role expectations
· Key advice: hire for capability and value, with clear communication and
role definition
4. Maximising Email List Engagement and Deliverability
· Maintaining a high-quality, engaged list through ruthless pruning and
double opt-in practices
· Creating relevant, valuable content and offering subscriber preferences
to boost open rates
· Ensuring technical setup (SPF, DKIM, DMARC) for strong email
deliverability and reputation .
Timestamped overview
00:00 Streamlining Business with Fiona Campbell
06:12 Virtual Assistant roles & responsibilities
10:06 Letting go in business delegation
11:30 Evaluating task automation needs
15:36 Task management: Digital vs. Paper
20:39 Optimising Virtual Assistant roles
24:19 Beware cheapest Virtual Assistants
28:41 High subscriber lists hurt reputation
31:50 Optimise email engagement strategy
35:02 Optimising email preferences
38:12 "Set SPF records to avoid spam"
40:25 Outsource Tasks You Dislike Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 17, 2025 • 43min
Mental strength for solopreneurs: Essential resilience skills with Melli O'Brien
This week's episode of Flying Solo focuses on the often overlooked yet crucial aspect of being a solo entrepreneur—our personal wellbeing and resilience. Melli O'Brien, renowned coach, mindfulness educator, and author of Deep Resilience has aided over a million individuals worldwide in finding inner calm and clarity. She shares her personal journey from dealing with mental health crises to becoming a beacon of mindfulness and strength. In this conversation, Melli dives into the key skills necessary for cultivating resilience, breaking down her four-part method designed to empower you through life's adversities. Whether you're feeling burnt out, caught in overthinking traps, or simply eager to strengthen your mindset, this episode is filled with practical insights and strategies to help you reconnect with your inner strength and values. Epsode highlightsMelli O'Brien's Background and Journey
Her experience with a difficult childhood leading to mental health challenges.
Hitting a crisis point with mental health issues like an eating disorder, depression, and suicidal ideation.
Discovering resilience and happiness as skills and seeking guidance.
Development of Skills and Writing of "Deep Resilience" Book
Encounter with teachings from Buddhism and psychology about resilience.
Development of skills leading to significant personal transformation.
Motivation to write her book based on patterns observed in others.
Discussion on Resilience and Inner Strength
Difference observed between those who struggle and those who thrive under adversity.
Introduction to the "deep resilience method" and its foundational skills.
The FEAR and RISE Models
Explanation of the FEAR model, outlining elements leading to spirals of struggle.
Introduction to the RISE model as a counteracting strategy to FEAR.
Mindfulness and Its Misconceptions
Addressing skepticism around mindfulness and its practical benefits.
Explanation of how mindfulness helps manage thoughts and emotions effectively.
Practical Application of Mindfulness and Managing Overthinking
Real-life example from Melli's personal experience with her cat's health emergency.
Implementing mindfulness techniques and regulating negative thoughts.
Addressing Burnout and Maintaining Balance
Understanding and recognising the signs of burnout.
Importance of balancing life activities through an inventory of "drainers" and "sustainers."
Timestamped overview06:17 Deep Resilience and Personal Growth10:05 Overcoming FEAR Pattern11:52 Managing Emotions and Stress Wisely15:52 Staying Connected to Your Values18:53 Overcoming Anxious Thoughts21:14 Mindfulness Simplifies Emotional Awareness27:20 Resilience Framework: 3 C's for Wellbeing28:49 Mastering Skills Through Practice34:57 Mindfulness to Combat Burnout38:47 Burnout Check-In: Drainers vs. Sustainers Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 10, 2025 • 37min
Shani Taylor's Blueprint for scaling micro businesses to millions
Shani Taylor is an award-winning business coach, speaker, best-selling author, and even hailed as the Global Coach of the Year by the Duchess of York. Her passion lies in empowering everyday Aussies to become masters of leadership, sales, and human behaviour, ensuring they can scale their businesses without facing burnout.In this episode, Shani shares her unique journey from a challenging upbringing to her phenomenal success, where she grew her business from scratch to an international success story, serving clients in 25 countries. We'll dive into her philosophy of using conversation and relationship-building as tools for growth, how mindset and behavior are key to scaling businesses, and the crucial role of mentors in one's journey to success.Join us as Shani uncovers her secrets to achieving that elusive seven-figure revenue and learn how you can implement her techniques in your own business endeavours. Key topics
Shani’s business journey and evolution
Transition from content creation to a focus on coaching.
Initially starting with minimalist goals that led to unexpected success.
Development from a focus on her personal needs to broader business coaching.
Reflection on how her services and business model have evolved over time.
Mindset and daily habits for success
Importance of starting the day with business priorities.
Shani’s disciplined approach to balancing health, business, and personal life.
The concept of anchoring actions to navigate fleeting emotions.
Prioritizing business tasks over leisure to maintain momentum and growth.
Role of mentorship in business growth
The impact of mentors who have achieved desired outcomes on her success.
Distinction between free mentorship and investing in quality guidance.
The importance of surrounding oneself with mentors who tell the hard truths.
Emphasis on the value of paid programs and serious coaching for true growth.
Leadership and resilience
The significance of self-leadership before influencing others.
Understanding the necessity of compartmentalization in effective leadership.
Coping with the daily emotional fluctuations of business through designated reflection time.
Building resilience to withstand the challenges and criticism that come with entrepreneurship.
Timestamped overview05:01 Exceptional Intrapreneurial Dedication10:11 Authentic Coaching: Practicing What You Preach13:27 Building Resilience for Business Growth15:36 Start Your Day with Priority19:53 McMentorship vs. Quality Mentorship21:53 Prioritising Business: A Daily Ritual27:00 Compartmentalising Emotions in Leadership28:33 Emotional Management with Timers34:00 Symbolic $100 Business Gesture Learn more about your ad choices. Visit megaphone.fm/adchoices

Apr 3, 2025 • 43min
Achieving financial freedom: Todd Polke shares strategies for solopreneurs
Todd Polke, is an investor, entrepreneur, and international educator in wealth creation. With over two decades of experience assisting thousands in mastering their finances, Todd is here to share insights from his new book, "Escape the Middle." This episode promises to equip you with strategies to tackle financial stagnation and construct a future tailored to your financial goals. Whether you're just beginning your financial journey or looking to elevate your wealth, Todd's expertise will motivate you towards achieving economic independence. Don't miss this conversation filled with practical steps to help you take charge of your money and transform your financial future.Key topicsFoundational Principles of Wealth Creation
Recognition that traditional approaches to money management may lead to burnout and stagnation.
Emphasis on the importance of changing financial rules to achieve sustainable growth.
Understanding that value creation, rather than time-for-money exchanges, paves the way for financial freedom.
Business and Personal Wealth Integration
Importance of treating personal finance like a business with clear strategies and systems.
Leveraging business profits to build personal wealth outside of the business itself.
Creating a "Finance Farm" to allocate funds into purpose-driven accounts for future wealth.
Developing a Wealth-Oriented Mindset
Necessity of mindset shifts to break traditional financial beliefs and adopt millionaire habits.
Overcoming self-limiting beliefs by stepping out of comfort zones and learning continuously.
Instituting habits like micro-investing and "Money Night" to regularly manage and grow wealth.
Practical Financial Strategies for Solopreneurs
Automating financial processes with technology to ensure consistent wealth-building actions.
Viewing wealth creation as attainable and normalizing it as part of everyday life. Adapting strategies based on individual life stages, affirming it's never too late to start.
Timestamped overview00:00 "Financial Freedom with Todd Polke"04:54 Success Requires a System07:15 Prioritize Personal Wealth Now11:07 "Building Financial Foundations"14:45 Automate Financial Goals Setup19:52 "Adopting Millionaire Habits"22:39 "Weekly Wealth Hour"26:27 Micro Investing for Wealth Creation30:20 Invest Equity, Not Just Pay Mortgage32:13 Rethink Mortgage Payoff Strategies37:03 The Nature of Comfort Zones40:58 "Escape the Middle" Availability Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 31, 2025 • 28min
Solo success: How to build a wealthy and purposeful life
Emma Lagerlow, a wealth and mindset coach, entrepreneur, and author of Worthy and Wealthy. In this episode of Flying Solo, Emma shares her journey and insights on building a life of abundance by aligning self-worth, purpose, well-being, and time.Listeners can expect to learn about the five pillars Emma believes make up a truly wealthy life, how self-worth influences financial empowerment, and why aligning your purpose with your work or passions is key to true wealth. Emma also delves into the importance of being money mindful, breaking free from scarcity mindsets, and finding harmony between personal growth and financial success. Whether you're a solopreneur struggling to balance time and business or someone seeking financial freedom, this episode promises valuable takeaways on living a rich life on your own terms. Sit back, relax, and get ready to rethink your approach to wealth!Key points1.Redefining Wealth
Wealth goes beyond financial accumulation to include self-worth, purpose, well-being, and freedom.
Emma's shift from a corporate career to focusing on holistic wealth reflected in her book "Worthy and Wealthy."
Importance of feeling abundant and fulfilled in the present, not just in financial security.
2. Mindset and Empowerment
Self-worth significantly impacts financial empowerment and decision-making.
Overcoming the scarcity mindset involves awareness and intentional financial behavior.
Tools like journaling and affirmations can help shift money beliefs and improve financial mindset.
3. Purpose and Personal Growth
Aligning personal purpose with business goals enhances fulfillment and success.
Financial freedom should incorporate well-being and purposeful living, not just accumulation.
Time management and prioritizing personal well-being support a harmonious balance between work and life.
4. Practical Application and Teaching
Open discussions and practical exercises like chores help teach kids financial principles.
Emma emphasizes the importance of transparency in financial discussions with family.
Applying wealth principles requires continuous reflection and adjustment to align with life changes.
Timestamped overview00:00 Redefining Wealth Through Life Experience05:35 "Balancing Self-Care, Money, and Time"09:01 "Money Mindset Awareness & Action"10:20 Money Mindfulness and Beliefs15:41 Defining Financial Freedom17:56 Time Management for Business Owners21:33 "Redefining Wealth Beyond Material Success"25:05 Align Life with True Purpose27:00 "Reframing Wealth with Emma" Learn more about your ad choices. Visit megaphone.fm/adchoices

Mar 20, 2025 • 39min
From relationships to revenue: Sales strategies for success
In the episode, we're joined by the incredible Ingrid Maynard, a renowned sales performance expert and founder of The Sales Doctor. Ingrid is here to revolutionise the way you think about selling!We'lll dive into Ingrid's game-changing approach that turns your entire business into a sales engine without the usual pressure. Ingrid shares why simply being customer-centric isn't enough anymore and how you can build value at every touch point in your business. We'll hear about Ingrid's journey from a shy, introverted teenager at The Body Shop to becoming a national sales manager and author of "The Sales Revolution."Key TopicsSales Strategy and Methodology
Introduction of "Culture of Customer" concept to frame sales differently.
Components: Customer consciousness—treating everyone as a customer—and commercial competence.
Focus on value delivery through financial, functional, and emotional benefits.
Shifts from traditional selling to value-based conversations to enhance customer relationships.
Overcoming Sales Challenges
Suggested higher activity levels and engagement to drive sales pipeline.
Emphasized the importance of relationship building and trust as the foundation of sales.
Identifying and leveraging opportunities with existing and past customers first.
Creating structured, outcome-driven conversations to better connect with clients.
Practical Sales Tips for Solopreneurs
Encouragement to step out from behind the screen and engage face-to-face.
Increasing frequency and quality of interactions to nurture the ecosystem.
Understanding competitors not to fixate on them but to better position one’s offerings.
Exploring different channels where customers are active, like social networks or business networks.
These topics offer a comprehensive view of the strategies and advice discussed in the episode.Timestamped overview:00:00 "Shy Teen's Sales Transformation"03:54 "Transformative Journey into Service-Oriented Selling"09:45 Mastering the Art of Business Offers12:55 "Understanding Real Sales Value"14:13 "Understanding Value in Sales"18:20 "Customer Consciousness & Commercial Competence"21:53 Transforming Sales Through Genuine Help26:58 Engaging Multiple Decision Makers28:12 "Understanding Presence and Competition"33:11 Optimizing Revenue with Certainty35:08 Embrace In-Person Meetings Again Learn more about your ad choices. Visit megaphone.fm/adchoices