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The Innovation Show
Paul Nunes and Ian Morrison (R.I.P.) - Navigating Second Curves
Feb 10, 2025
In a tribute to the late Ian Morrison, thought leaders Paul Nunes and Ian Morrison delve into navigating innovation. They discuss the ‘second curve’ businesses face and the need for smooth transitions amidst changing markets. Insights on how technology disrupts industries like healthcare reveal the challenges of managing legacy systems. The conversation highlights the emotional ties to brands that can obstruct growth, showcasing case studies like Netflix. Listeners can expect to learn valuable strategies for sustaining high performance in a rapidly evolving landscape.
54:46
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Quick takeaways
- Businesses must proactively recognize and transition from declining models to new curves, as emphasized in Ian Morrison's 'The Second Curve.'
- Effective innovation requires balancing legacy systems with new ventures, managing multiple S-curves to sustain performance and adapt strategically.
Deep dives
The Impact of Change on Business Strategies
The discussion highlights the tendency of businesses to overestimate short-term changes while underestimating long-term shifts, a concept rooted in Ian Morrison's book, 'The Second Curve.' This thesis emphasizes the necessity of recognizing when a business model is on the decline and the importance of transitioning to a new business curve. Morrison illustrates this with examples from the past, like the advent of the internet and the globalization of markets, which transformed consumer behavior and introduced new competitors. Such shifts necessitate a proactive approach from leaders to reallocate resources and innovate, rather than clinging to outdated practices.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode