The Innovation Show Paul Nunes and Ian Morrison (R.I.P.) - Navigating Second Curves
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Feb 10, 2025 In a tribute to the late Ian Morrison, thought leaders Paul Nunes and Ian Morrison delve into navigating innovation. They discuss the ‘second curve’ businesses face and the need for smooth transitions amidst changing markets. Insights on how technology disrupts industries like healthcare reveal the challenges of managing legacy systems. The conversation highlights the emotional ties to brands that can obstruct growth, showcasing case studies like Netflix. Listeners can expect to learn valuable strategies for sustaining high performance in a rapidly evolving landscape.
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Second Curve Theory Explained
- Ian Morrison's Second Curve explains businesses face a decline in their old model and must develop a radically different second curve to survive.
- Short-term change is overestimated and long-term change is underestimated due to complex factors like technology, markets, and consumer shifts.
Managing Multiple Curves
- Paul Nunes' Jumping the S-Curve addresses how companies sustain high performance by managing current success and starting effectively on their next curve.
- Companies must navigate simultaneous success across curves to maintain longevity and relevance.
Shark's Fin Adoption Curve
- The Shark's Fin adoption curve shows technologies fail repeatedly before a sudden sharp rise, driven by near-perfect digital consumer information.
- Demand saturates quickly then plummets, challenging companies to plan next acts wisely.
