6min chapter

The Innovation Show cover image

Paul Nunes and Ian Morrison (R.I.P.) - Navigating Second Curves

The Innovation Show

CHAPTER

Tech Adoption and Consumer Behavior

This chapter examines the evolution of technology and its influence on consumer behavior, emphasizing the rapid pace of adoption and the changing landscape of market dynamics. Through discussions on past innovations and personal anecdotes, the chapter highlights challenges industries face with fluctuating demand and the impact of near-perfect market information.

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