The Innovation Show cover image

Paul Nunes and Ian Morrison (R.I.P.) - Navigating Second Curves

The Innovation Show

CHAPTER

The Emotional Attachment to Brands and Market Adaptation

This chapter examines how emotional attachment to a brand can blind organizations to market changes, leading to missed sales opportunities. Through the case studies of Yellow Pages and General Dynamics, it highlights the critical need for companies to adapt and exit markets when necessary.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner