Ant Wilson - Cofounder of Supabase (100th Episode!)

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Sep 24, 2024

Ant Wilson, cofounder and CTO of Supabase, dives into the company's evolution and the power of open source in tech. He discusses the significance of community engagement and developer-centric branding, highlighting how these elements shape successful marketing strategies. The conversation offers insights into navigating enterprise challenges and the growing influence of AI and vector databases. Ant reflects on building trust with clients and celebrating the journey of reaching 100 episodes, all while emphasizing the competitive edge that open source can offer.

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ADVICE

Double Down on Effective Strategies

Double down on marketing strategies that are already proving effective.
Focus on what's currently working and amplify those efforts.

INSIGHT

YouTube for Acquisition

Supabase shifted its content strategy to target a broader audience on YouTube.
They now create content that attracts viewers who might not know about Supabase, increasing brand discovery.

ADVICE

Engage with Broader Topics

Engage your audience by discussing broader topics related to their interests.
Integrate your product subtly rather than constant self-promotion.

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