10min chapter

Scaling DevTools cover image

Ant Wilson - Cofounder of Supabase (100th Episode!)

Scaling DevTools

CHAPTER

Enhancing Marketing Through Innovation

This chapter reflects on the speaker's two-year journey and the lessons learned during a six-month hiring process for a head of marketing. It highlights the strategic shift towards enhancing existing marketing efforts, the importance of online channels like YouTube, and the unique qualifications of the new hire. The discussion underscores the balance between engaging content and maintaining brand professionalism, as well as crafting strategies for effective audience engagement.

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