AI Explored
Custom GPTs for Marketers: Creating a Virtual Team
Aug 27, 2024
Join Russ Somers, VP of Marketing at Quantified.ai and an expert in AI-driven marketing solutions. He dives into the transformative power of custom GPTs, sharing how they can serve as virtual team members for marketers. Discover innovative strategies for enhancing sales performance through virtual simulations and learn about Wendy Webinar, a tool designed to streamline content creation. Russ highlights the iterative process of training AI and emphasizes the importance of collaboration between marketers and their digital assistants.
46:03
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Quick takeaways
- Custom GPTs empower marketers by automating repetitive tasks, enabling them to focus on higher-level strategic initiatives.
- Embracing AI tools like custom GPTs fosters innovation during disruptive industry changes, providing marketers opportunities to explore new methodologies.
Deep dives
Harnessing Custom GPTs for Business Efficiency
Custom GPTs can be utilized as virtual advisors or employees in businesses to enhance productivity and streamline tasks. They allow users to amplify their capabilities by automating repetitive tasks, such as creating marketing materials or managing communication. For instance, the concept of building a custom GPT named 'Wendy Webinar' showcased how marketers can relieve themselves of mundane duties such as writing email invites and landing page content for webinars. This transformation not only saves time but also enables marketers to focus on higher-level strategic thinking.
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