Crafting Custom GPTs for Marketing Success

This chapter focuses on the training of a custom GPT named Wendy to assist in various marketing tasks, highlighting the significance of clear instructions and the model's evolving capabilities. It discusses the iterative development process of custom GPTs, addressing both leveraging strengths and overcoming challenges in unfamiliar areas of expertise. The speakers also emphasize the importance of feedback and emotional engagement in refining these AI tools, positioning them as collaborative partners in marketing decision-making.