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Trapital
How Hip-Hop Beef Evolved in the Streaming Era
May 3, 2024
BrandMan Sean, hip-hop marketing expert, discusses the evolution of rap beef in the streaming era. Topics include social media impact, monetization of drama, generational shifts in beef strategies, and the changing dynamics of the music industry. The discussion also touches on popular artists like Drake, Kendrick Lamar, and J. Cole, as well as the influence of historical beefs on the modern era of streaming.
34:49
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Quick takeaways
- Rap beef dynamics have shifted in the streaming era, with social media playing a crucial role in disseminating drama quickly.
- Age, success, and longevity influence the nature of rap beefs, comparing Gen X and millennial rivalries in the music industry.
Deep dives
Impact on Hip Hop Landscape
The podcast discusses how recent rap feuds among heavyweight hip hop artists like Drake, J Cole, and Kendrick Lamar have shifted the dynamics in the music industry, especially in the era of social media and streaming. The rapid responses and interactions without traditional gatekeepers have altered how drama unfolds and how quickly it spreads.
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Discover
highlights
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