The Evolution of Rap Beef in the Streaming Era

This chapter explores how success in the rap industry is no longer solely defined by chart rankings, examining the impact of hip-hop beef on artists' careers. From Drake vs. Pusha T to Nicki Minaj vs. Cardi B, the discussion delves into the strategic implications of rap feuds and the changing dynamics of fan preferences in today's music landscape. Additionally, it reflects on Kanye West's struggles for creative freedom and his influential presence in the industry.