Making It with Jon Davids 164 - "This is How I Run Marketing at a $1B+ Company" | Carolyn Sarnoff, CMO at Pattern
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Jan 17, 2025 Carolyn Sarnoff, Chief Marketing Officer at Pattern and former Amazon marketing leader, shares her insights on navigating marketing in a $1B+ company. She emphasizes the importance of addressing customer pain points and harnessing AI for content generation. Carolyn discusses the challenges of maintaining a consistent brand voice across various channels and the need for empathy in marketing, particularly during Q4. Her experience highlights how intentional decision-making can foster growth and engagement in a competitive landscape.
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Addressing Customer Pain Points
- Start by acknowledging customer pain points instead of directly promoting your product.
- Show empathy and offer solutions only after validating their struggles.
Problem-Focused Marketing
- Focus on the customer's problems, not just product features.
- Build credibility by acknowledging pain points before presenting solutions.
Nurturing Leads
- Nurture leads throughout the sales cycle with valuable content and engagement.
- Be present, helpful, and personalized at every touchpoint, even if they don't convert immediately.