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Carolyn Sarnoff
Chief Marketing Officer at Pattern, a $1B+ e-commerce technology company. Extensive experience in marketing leadership roles, including 13 years at Amazon.
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Jan 17, 2025
• 37min
164 - "This is How I Run Marketing at a $1B+ Company" | Carolyn Sarnoff, CMO at Pattern
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Carolyn Sarnoff, Chief Marketing Officer at Pattern and former Amazon marketing leader, shares her insights on navigating marketing in a $1B+ company. She emphasizes the importance of addressing customer pain points and harnessing AI for content generation. Carolyn discusses the challenges of maintaining a consistent brand voice across various channels and the need for empathy in marketing, particularly during Q4. Her experience highlights how intentional decision-making can foster growth and engagement in a competitive landscape.
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