164 - "This is How I Run Marketing at a $1B+ Company" | Carolyn Sarnoff, CMO at Pattern
Making It with Jon Davids
00:00
AI in E-Commerce Marketing
This chapter delves into the impact of AI on marketing for e-commerce businesses, focusing on the pivotal role of data sets in enhancing user experience. It highlights the challenges and strategies marketers face as they integrate AI tools into their campaigns, addressing consumer fatigue and the need for compelling storytelling.
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