BE THAT LAWYER

Lindsey Busfield: What Lawyers Need to Know About SEO, Social Media, and Client Fit

Apr 24, 2025
In this discussion, Lindsey Busfield, Vice President at Optimize My Firm, shares her expertise in SEO and digital marketing tailored for law firms. She emphasizes the importance of strategic SEO while noting its varied effectiveness based on market conditions. Lindsey highlights the often-overlooked role of social media in generating case volume and stresses the value of selective client intake to prevent burnout. She also discusses modern website tools and the use of AI-driven bots for improved client engagement, presenting a comprehensive view of legal marketing's evolving landscape.
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ADVICE

Choose Clients Carefully

  • Be selective in choosing clients to avoid burnout and financial issues.
  • Favor long-term relationships that are positive and manageable rather than quick transactions.
ADVICE

Qualify Clients Rigorously

  • Qualify clients based on likability, need for services, and ability to pay.
  • Avoid clients who may create payment or relationship problems to protect your practice.
ANECDOTE

The Bicycle Lawyer Niche Success

  • A lawyer branded himself as the "bicycle lawyer" and dominates SEO for cycling accidents locally.
  • Niching down helped him rank first for specialized searches despite a saturated market.
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